This last week I came across a good example of a web site not well optimized or developed for search engines. So, here I am writing and asking you this question. Is your web site search engine optimized?
I love searching for products and people in search engines. (Primarily in Google since it’s the “big kahuna!”) Last week, I was given a recommended name and wanted to see if they were listed in Google and if I could figure out what company they worked for. The only thing I knew was that the person lived locally, here in South Florida.
The person’s first name was very common but I found a page with information about the work team with this possible person on the team. But interestingly enough, from this landing page, I could not tell what the name of the company was!
Now you and I know that if you look at the URL, you can navigate around the website. But for the average user who doesn’t have much web knowledge, they would be lost and would walk away from that landing page. So, to sum it up, what was the problem I encountered?
In the literal sense, the page didn’t have any navigation so I couldn’t see the home page with the name of the company! It was a site built with frames! I am going to use this experience for your benefit. Does your site have pages that will give the user answers or knowledge to what they are seeking?
When someone lands on one of your web pages in search engine results, is the web page optimized to guide them to what they are looking for? Whether a navigation bar, a product, contact information or something else, will the user leave or stay and be satisfied?
If you are not sure, contact us now! You want customers and clients to be happy with a user friendly website. We will be glad to look at your website for a free consultation and see if you are optimized for search engine success!