What are some of the key factors of SEO?
1) On page optimization – Tags (title description, keyword, headings, body copy) along with a clear subject matter focus
2) Hyperlinks – Inbound links, outbound links, internal links. (gives page rank)
3) Content– Clear subject matter focus built with sentence structure and good keywords
4) Video/Audio – Added to site and to social sites; adding meta tags
5) Marketing – Adding blogs, news press, articles, etc. to other sites to market your own site with hyperlinks
6) Spidering – Crawlable html and xml sitemaps
Google has over 200 variables in the algorithm. Take advantage of the opportunities and optimize as much as possible!