Many times a person might focus on one piece and wonder why their website doesn’t rank well in search results. But Google uses over 200 puzzle pieces! You need to look at the entire puzzle, not solely one piece your puzzle.
As an SEO firm, we look at the big picture of your website puzzle while adjusting small pieces. Sometimes, it’s only by looking at the big picture that you really know what little puzzle pieces need to be corrected. This can sometimes take awhile, hence using SEO is not a one time deal. It can take months to figure out the entire puzzle!
How is SEO like a puzzle? Let’s look at the different aspects of your website. Each piece of your website puzzle represents different components of search:
- structure
- meta tags
- navigation
- anchor text
- robots.txt file
- XML sitemap
- HTML sitemap
- mobile friendly
- authoritative links
- image optimization
- video optimization
- fresh unique content
Currently, the border of your website puzzle is what connects it all together with:
- Google+
- Google Local
- Google Authorship
- Interactive Social Media
Let’s imagine you are trying to put together a 200 piece puzzle. If you only have a few center pieces or a few border pieces, it can not be a masterpiece. You might be able to see what the puzzle looks like, but it still won’t be complete. All the pieces of the puzzle need to be in place in order to produce a perfect puzzle!
As you continue to put together SEO variables and create your website, the picture becomes more clear. Once your SEO professional gets all the pieces of the puzzle, the borders help tie it together. Google adds the tape to the back of your website “puzzle” and knows how all of your profiles are connected…just like a finished 200 piece puzzle!
In SEO, the more pieces you put together the easier it is for Google and other search engines to know what you offer and get the right search traffic to your website. The larger and more unique content, (complicated puzzle pieces put together) the more valuable puzzle you’ll own! Have you opened up the box to your SEO puzzle?
Photo credit: jared / Foter.com / CC BY