For those who are new to the web, you might be asking, “What is search engine marketing?” Well you’ve come to the right place if you want a simple answer to a complex question.
Marketing used to mean a lot of money for a newspaper ad or a TV commercial. The goal was to market a product and make you feel like you were missing something if you didn’t have it. This type of marketing is still used but less common.
Search Engine Marketing is an array of vehicles used to get your website in the results of a search someone is looking for. Note the difference! It’s goal is to give the consumer what THEY want! The outcome, if done correctly, is a happy customer who will come back for more! 🙂
So what are the different ways to market (also interrelated to Search Engine Optimization, SEO) for a search engine, such as Google or Yahoo? Here are ten examples (not is any specific order) someone can use:
1. Hyperlinks
2. Social Networking (Media)
3. Articles
4. Press Releases
5. Meta tags
6. Graphics
7. Videos
8. RSS
9. Content
10. Banners and Ads – Pay-Per-Click (PPC)
I could write a post for each of these! I hope this helps you understand the complexity of what happens when you type a phrase into a search engine and see the website results. It’s not hocus pocus magic, that’s for sure!
I hope this blog has helped you understand the need for search engine marketing, if YOU want your business to be successful!