Viral Videos are video clips that gain popularity on the internet from people via email or social networking. They go “viral” being spread and shared (marketed) with their friends.
This week I saw Verizon’s video marketing the Druid phone. Close to one million views, it has quickly gone viral. And look at me adding it on my blog! 🙂
Here are some of the key factors I find interesting about this viral video:
- Short title = iDon’t
- Catchy jingle.
- Length of video is short but sweet – 32 seconds!
- It makes fun of the competition, iPhone.
- The video itself is done without actors; computer generated.
- It’s funny and unique.
- It has the web address posted at the end so viewers can get more information. (although I feel it should have stayed visible a little longer)
- The video doesn’t state the company name: Verizon.
- The video uses iphone lingo to catch your attention.
It caught my attention. Did it catch yours? That’s the goal for a viral video!
Are you looking for ways to show good credibility in business? I have one solution that can help. Today, learn more about a trust seal. Read on!
Consumers feel better about a business when they can confirm the credibility of a business. One way to achieve this is by verifying your business for clients to see that it has been “business verified” and is a trusted site by a third party.
Consumers look for third party seals, many times called trust seals. Don’t you feel better when you are ready to purchase a product, and see some graphic of authenticity? One well known and trusted site is Better Business Bureau (BBB). The best solution is BBB. But if you have ever looked into the cost, it is much more expensive then many businesses can afford. So what are the options?
There is a good choice for business credibility that costs much less and is effective. It is simple and easy for you or your webmaster to install. What is the solution? A customized trust seal that will help increase conversions and sales!
Look for this graphic on our home page or click below for more information. Do your business a favor and sign up to increase your credibility for your business!
One way to help with search engine optimization is to submit a RSS feed (free to everyone) to increase traffic to your site and create more backlinks. I recommend everyone add their RSS feed to www.feedage.com This will help with SEO and is something you don’t want to let slip by the way side.
I personally like that this website is categorized by subject and is searchable. You can also apply a Feedage plugin to your WordPress blog and add it to your social networking sites. (Like I did) Although this site is user friendly, you can email them if you need help. Good customer service is important. And many websites don’t meet the need. Let me not go in that direction…I can save that topic for another post! lol Anyhow, I know Feedage will respond to your questions!
RSS feeds are growing and a big part of the internet community. If you haven’t jumped on the band wagon, it’s not too late to start. Don’t you want to take advantage of all the free SEO opportunities that are on the web?
This last week I came across a good example of a web site not well optimized or developed for search engines. So, here I am writing and asking you this question. Is your web site search engine optimized?
I love searching for products and people in search engines. (Primarily in Google since it’s the “big kahuna!”) Last week, I was given a recommended name and wanted to see if they were listed in Google and if I could figure out what company they worked for. The only thing I knew was that the person lived locally, here in South Florida.
The person’s first name was very common but I found a page with information about the work team with this possible person on the team. But interestingly enough, from this landing page, I could not tell what the name of the company was!
Now you and I know that if you look at the URL, you can navigate around the website. But for the average user who doesn’t have much web knowledge, they would be lost and would walk away from that landing page. So, to sum it up, what was the problem I encountered?
In the literal sense, the page didn’t have any navigation so I couldn’t see the home page with the name of the company! It was a site built with frames! I am going to use this experience for your benefit. Does your site have pages that will give the user answers or knowledge to what they are seeking?
When someone lands on one of your web pages in search engine results, is the web page optimized to guide them to what they are looking for? Whether a navigation bar, a product, contact information or something else, will the user leave or stay and be satisfied?
If you are not sure, contact us now! You want customers and clients to be happy with a user friendly website. We will be glad to look at your website for a free consultation and see if you are optimized for search engine success!
One passion I have, (after my Savior, Jesus Christ) is for search engine optimization. (SEO involves optimizing web pages for placement in search engine results.) As a Christian, I see the need for ministries to use SEO on their websites. But oddly enough, it is not widely seen! Do you know how to evangelize on the web? I ask you. Where do you find people? How about people searching for information? On the street corner or on Google? If you don’t know, there are literally millions of people typing words in search engines looking for answers! So why don’t Christians take note of this and implement these marketing strategies to share the love of Jesus through Christian internet marketing? I don’t know. 🙁
Time and time again, I go to Christian websites and look to see what type of internet marketing is utilized. Social Media is growing in businesses and a person can witness to the lost this way. But, I still come back to search engines. Sometimes people type words such as “who created this world” or “who is God” or “life is rotten.” Doesn’t it make sense to apply SEO skills to give people answers they are searching for? Think about it. How often do you search for something in a search engine? Google is the most popular search engine and there are many others!
If you are a church, ministry or just an individual who wants to stand up and share the gospel with the world, think about the limitless ways that can be done on the web. If you are a quiet person or introvert, as I can be, it is easier to type on a blog or social media then get in front of a group. So what are you waiting for? The Bible tells Christians to share the good news of Jesus Christ in The Great Commission. There is no better time! 🙂 What have you done to evangelize to the millions of people on the world-wide web?
If you are posting video, where should you put it? This is a list of the top 10 video sites from April 2009. Note that Facebook is #10. Always make sure to add video to your Facebook business page. And what is #1? Google, of course! Don’t forget to get SEO (search engine optimization) done with your videos and web pages.
Top 10 Video Sites
In recent conversations with people discussing meta tags and search engine optimization, I’ve stated that keywords are not important to Google. Several people didn’t agree with me. It is important to remember that meta title tags and meta description tags are always important for ranking in search engines.
Google has finally come out with a statement from Matt Cutts. I decided to post the video for future reference and conversations! You can also read the post on Matt Cutts blog. 😀
Has your company asked you to show ROI (return on investment) for Social Media? Most companies are looking for quick and simple reports, that can be viewed in a graph, that will prove if they should add Social Media to their equation. Unfortunately, there is not a simple answer in Social Media or Search Engine Optimization.
There are a number of combined metrics to track ROI from Social Media. To calculate the ROI, you need to include the following factors:
- Traffic – (unique page views and regular page views)
- Stickiness – (RSS as well as direct return visitors)
- Visibility – (links and search ranking in search engines)
- Viralness – (brand awareness)
- Engagement – (comments, polls and surveys )
- Income – (advertising, sales, and conversions)
The answer is not simple nor is it a quick ROI that a company prefers to invest in. Ultimately, a company who acquires the skills to build relationships and develop trust and credibility will result in customers who will support your company and share their reviews with family and friends!!
What are some of the key factors of SEO?
1) On page optimization – Tags (title description, keyword, headings, body copy) along with a clear subject matter focus
2) Hyperlinks – Inbound links, outbound links, internal links. (gives page rank)
3) Content– Clear subject matter focus built with sentence structure and good keywords
4) Video/Audio – Added to site and to social sites; adding meta tags
5) Marketing – Adding blogs, news press, articles, etc. to other sites to market your own site with hyperlinks
6) Spidering – Crawlable html and xml sitemaps
Google has over 200 variables in the algorithm. Take advantage of the opportunities and optimize as much as possible!