Most people who have websites know that “content is king.” We strive to add content to our website so that search engines, like Google, will come back and index our pages. In the midst of trying to achieve this task, we can cross a great divide. “What is that?” you ask.
When two domains have the same exact content, Google sees this as duplicate content. This means plagiarism to search engines. As a result, Google will lessen the ranking of one or both sites and possibly kick them out of their search engine!
So, what is the solution?
1. Don’t copy text from any site, including your own website!
2. You might want to consider occasionally using “do not come” robot.txt file to tell spiderbots not to index the page.
3. Write copy that is original. (Isn’t that a clever new approach? :))
Make sure when creating a page you use these essentials on the web page to help with search engine optimization:
**Good Keywords
**Meta Tags
**Good, Relevant Content
Content is King! But everything does have guidelines and rules. And this is no exception! Don’t you want your website to be a site of authority and value?
Do you notice that people add links to blogs, articles and other websites? Do you ever see a comment that has a link to a topic that is irrelevant? Why is that? Do links matter? Today I have an answer for you!
People add links (hyperlinks) all the time to blogs, comments and other places on the internet. The reason? Sometimes to share information and other times it’s related to internet marketing. Google values and looks at the links connected to your website!
One problem I see all the time is that people are trying to add a link to this blog but it is totally irrelevant to my posting. And I usually delete it! From a internet marketing perspective, search engines are looking for relevant links. In other words, if your website is selling car parts and you have links to jewelry, the two are not connected. Not good! The web site with car parts should be linked to another car website. Something such as car repair, car washes, car paint jobs, etc. You get the picture!
I wrote this post to encourage those of you who know the importance of linking (and try to link to this blog) to go to: Links Do Matter.
When you add a link to a blog, article, or website, try to use keywords in your anchor text. Good anchor text is always beneficial. Sometimes a website will not give you the ability to do this. If you are unable, you should still add the link.
We put together linksdomatter.com to help those trying to build PageRank for their sites. All you have to do is add a comment on the site explaining what type of backlink you are looking for and what you have to offer. When others with a relevant site see your comment, you can email each other and work out the link strategy. You can also request to post a link on this site if there is no other significant website that will help you out. So check it out today…links do matter!
There are three reasons for implementing social media into any business.
1. Build relationships – Here is an opportunity to interact with persons who might not otherwise support your business. These persons like the business, but are typically not purchasing your products. Interacting with these people builds trust and creditability.
2. Internet marketing – Include a backlink to our own website to take advantage of search engines and internet marketing. It should be deeper linking to help build the importance of individual web pages.
3. Branding – Your business name or whatever is easy-to-grasp from your business should always be in the title and incorporated with each video and channel.
Note the story below about Kourtney Kardashian. This is why I have a passion for search engine optimization! After talking to her boyfriend and friends, where did she go looking for information? She went to the internet! (Which normally means a search engine such as Google.) Search engine marketing is the key when millions of folks are looking for information on the internet. In this case, the outcome is a saved life! Here is the article:
Kourtney Kardashian is expecting her first child with on-again, off-again boyfriend Scott Disick, and tells PEOPLE how she made the decision to keep the baby.
“I definitely thought about it long and hard, about if I wanted to keep the baby or not, and I wasn’t thinking about adoption,” she said. “I do think every woman should have the right to do what they want, but I don’t think it’s talked through enough. I can’t even tell you how many people just say, ‘Oh, get an abortion.’ Like it’s not a big deal,” she added.
Disick, for his part, has been supportive. The couple split after two years of dating last November, but got back together shortly after Kourtney found out she was pregnant.
“He wanted me to talk about it more, but I just kept to myself. He said, ‘I really want you to keep it, but I will support you whatever you decide to do,'” she described of Scott’s input.
Then the reality star turned to her friends for advice.
“I called my best friend crying, and I was like, ‘I don’t know what to do.’ She said, ‘Call your doctor, and at least find out the risks and stuff.'”
Then she took her search for answers to the Internet. “I looked online, and I was sitting on the bed hysterically crying, reading these stories of people who felt so guilty from having an abortion. I was reading these things of how many people are traumatized by it afterwards.”
By then, her decision was made. “I was just sitting there crying, thinking, ‘I can’t do that.’ And I felt in my body, this is meant to be. God does things for a reason, and I just felt like it was the right thing that was happening in my life.” 🙂
“For me, all the reasons why I wouldn’t keep the baby were so selfish: It wasn’t like I was raped, it’s not like I’m 16. I’m 30 years old, I make my own money, I support myself, I can afford to have a baby. And I am with someone who I love, and have been with for a long time.
To conclude:
The internet is a powerful tool that influences people twenty-four hours a day! What they wear or buy, what they read, and in this case, if they live or die. Wow…as a Christian that makes me think long and hard about a new way to share the love of Jesus Christ. As a Consultant, it makes me add this story to my blog as proof of the power of web marketing!
Frequently, I’ve been asked this question, “What is the definition of social media?” This week I saw a great video that answers that question. Social Media Optimization (SMO) is a variable that enhances search engine marketing. Social Media should be implemented into your business. Is your business represented in Social Media? After viewing this video, take a look at some of the other search engine marketing posts and feel free to ask me a question!
Are you wondering how to get your website in Google’s listing? Google does not magically pick websites to appear in search results. Here are some tips for improving your website Google listing:
- Title Tags – Each web page needs good, unique title tags. Google sees this meta tag as the title of your web page.
- Content – Content needs to be written for the web reader and also for Google’s spiders that “reads” your website.
- Keywords – Use good keywords in your title and content. Good keyword phrases are the words people search for in search engines but also consider the competition from other websites.
- Links – Google looks at hyperlinks (backlinks) to determine how well others value your website. Check out our new site to help because links do matter!
- Search Engine Marketing (SEM) – Your website needs to be marketed on other web sites for a variety of reasons.
- Social Media Marketing (SMM) – Marketing your website in social networking sites builds trust, respect AND customers!
Google is looking for relevant websites that will give the user results they want. Google’s goal is to give the user authority websites, related video, and valued websites based from the words entered in their search engine.
Websites lacking good search engine optimization fail to gain traffic and sales from the millions of people searching for relevant information you have. Optimizing your website will help Google rank your website listing!
Internet Marketing is vital if you want your website to be successful. If you are not experienced, it is best to leave this work to professionals who are qualified!
If you are interested in internet marketing consultation, please contact me, Melodie Savoca or Tom Savoca, for web development and search engine optimization. The difference between trying to do web marketing or search engine optimization yourself and hiring a professional, will be the difference in seeing your website rank well in a Google listing.
Another great tool to use in web marketing! VIDEO! Check out this ad–what do you think? Will you remember this video? I did notice one thing missing. Can you figure it out? 🙂
For those who are new to the web, you might be asking, “What is search engine marketing?” Well you’ve come to the right place if you want a simple answer to a complex question.
Marketing used to mean a lot of money for a newspaper ad or a TV commercial. The goal was to market a product and make you feel like you were missing something if you didn’t have it. This type of marketing is still used but less common.
Search Engine Marketing is an array of vehicles used to get your website in the results of a search someone is looking for. Note the difference! It’s goal is to give the consumer what THEY want! The outcome, if done correctly, is a happy customer who will come back for more! 🙂
So what are the different ways to market (also interrelated to Search Engine Optimization, SEO) for a search engine, such as Google or Yahoo? Here are ten examples (not is any specific order) someone can use:
1. Hyperlinks
2. Social Networking (Media)
3. Articles
4. Press Releases
5. Meta tags
6. Graphics
7. Videos
8. RSS
9. Content
10. Banners and Ads – Pay-Per-Click (PPC)
I could write a post for each of these! I hope this helps you understand the complexity of what happens when you type a phrase into a search engine and see the website results. It’s not hocus pocus magic, that’s for sure!
I hope this blog has helped you understand the need for search engine marketing, if YOU want your business to be successful!
This last week I dealt with a lot of questions about social media. So here I am, thinking and writing about it! Social Media (such as Facebook, Twitter, or MySpace) is growing and a booming way to network with friends and business. I’m sure you have seen websites with graphics from social networking sites . Right?
Is social media and search engine optimization the same? No, they are different, but they definitely work together! Social media can be a marketing tool used so your business face is seen in public. The objective is to build relationships and develop trust with your clients.
How does SEO compliment social media? There are a number of factors which allow you to market and build traffic to your site through social media. Make sure to join a network that is right for your business. Social media sites typically have a niche group they attract. Joining the wrong site will get zero response. Here are some factors of SEO that should be implemented into social media:
1. Add backlinks in your profile.
2. If possible, add anchor text to the hyperlinks.
3. Add videos and descriptions pertaining to your business.
4. Add a blog.
5. Add promotionals for your new (fill in the blank).
The key to developing your presence in social media is to strengthen relationships. Post something every day or every couple of days. Building the relationship and helping people know there is a person behind your company! Go out and invite people to be your friend who might have the same common interests. Make it personal!
The objective is to build relationships and develop trust with your clients.
That, in turn, impacts people to realize you have some credibility! Reports reveal people buy from companies that are creditable and trustworthy.
Social media should take 15 minutes (or less) every day. Getting the foundation done correctly is the hardest part! Once that’s done, you can enjoy the conversations and be encouraged by the comments and links you see spread from friend to friend.
Implementing SEO into Social Media also gets your business profile in search results. So make sure you add good keyword phrases! Social media sites usually have good page rank so results tend to rank better from the social media web pages. If you search Google for your name, (and you have a profile in social media) what do you see on the first page of results? Your profile from a social media site!
So I have to ask you…
Do you have a business profile in social media? If not, what are you waiting for?!?