The popularity of keywords and the concept how society uses them every day was evident when Tom and I ate at TGI Friday’s. We love the Brownie Obsession and ordered it. What happened in a nutshell? We read the description and thought we would get drizzling Ghirardelli sauce on top of our brownie . Why did we think that? Because of the keyword phrase we focused on when we read the description.
A warm brownie made with Ghirardelli chocolate-fudge sauce. Topped with vanilla ice cream, caramel and pecans.”
Literally, the sauce was IN the brownie, not on top of it! But since we love Ghirardelli chocolate, the popularity of the keywords (brand) connected to us and we chose to order it. (Ching-ching $ to Friday’s!)
In society, you see people marketing their product in stores as well as drawing readers to books, etc… Using words with popular adjectives describing the keyword is common to see. That is the same principle with the popularity of keywords that you should use on your website or blog post.
Commonly called long tail keywords, a keyword phrase has three to five words in the phrase. A website page needs to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Long tail keywords will narrow in on a market that might be smaller than normal, but the people searching for this product/service have a greater potential for a conversion then does one simple word.
For example, let’s say you are a Realtor and sell condos. You want to make unique keywords for every blog post you write. You wouldn’t use the keyword “condo” each time. You might write a simple keyword phrase like “condo for sale.” Better yet, you could narrow in to the people searching for more! Here are some better examples of longtail keywords you could use. Remember: each of your web pages and posts need unique tags.
~ South Florida condo for sale
~ Coral Springs, FL lakefront condo
~Viewpoint of Margate condominium for sale
Note how I describe a condo. By location, by different factors and specific associations. If I am a Realtor I will draw the people I really want vs. someone searching to rent a condo, or buy a condo in Colorado!
By integrating long tail search keywords, you are much more likely to draw targeted traffic to your website.”
The popularity of choosing keywords for marketing in business and on your website is an important aspect! You want to get customers into your doorway, to your website, in addition to optimizing your website pages for search engines. If you own a blogging website, apply this concept to your writing concepts and get started today!