What is keyword research in SEO?
The importance of keywords cannot be overemphasized when considering SEO (Search Engine Optimization). The right keywords should be a priority when trying to get better search engine results. Without keyword research, you could very well be putting in wasted hours and effort not targeting the people searching for your product or service. Keyword research will help you choose the best phrases people are searching. Insert them into your unique content, and search engines will index them according to those specific search terms!
Proper Keywords
Using only one word as a keyword may seem like a simple and straightforward approach. But today, many people search specifically for what they want. The more specific the keywords that you use, you’ll see fewer results but your chances of appearing will be better! Several searched keywords are called a “long-tail keyword.” Effective keywords will have three or more words together!
For example, if you are a gardening enthusiast and feel you have worthwhile information and knowledge to share, using a simple keyword of “gardening” will not attract the readers you wish to attract. You must follow the trend of other and utilize keywords that narrow things down for searchers. Depending on the focus of your site, you could choose “gardening tools,” or “pruning tips,” or “long blooming annuals” and attract an audience with specific needs, to avoid being lost in a sea of basic gardening sites.
What is keyword research in SEO?
Your keywords must fit the content of your site. A knowledge of your audience can help you determine what “long-tailed keywords” will work, leading searchers to your website. In addition, your keywords can’t simply reach out to engage searchers; they must also accurately describe what you have to offer. Keywords with a narrower parameter will get fewer hits on the internet, but those users who are searching for specific needs will find it on your website!
Consider the individual who is searching for information on how to rewire an antique lamp. The keywords of “rewiring antique lamp” will probably be more useful to him than a website labeled “antique lamps.” A site with the more generic description could lead a hopeful learner to a site that describes old lamps, with no advice on how to repair them. Consider how this will attract searchers!
Keyword Density
Once you have determined the best keyword(s) to employ, you must decide how often to use them on your website. If you have a site that is loaded with keywords, you have a strong keyword density. Google’s recent algorithms have penalized websites for too much density. Too many keywords may also create text that sounds forced and unnatural. Many times there are consequences for “keyword stuffing” that may be as harsh as being taken out of search engine results. Keywords need to be naturally used within your unique content.
Conclusion
Optimize keyword research through vigilance, trial and error. You need to find out which words and phrases result in positive results and which ones get little or no results. Make sure to write unique content with your keyword research! Careful analysis of keywords, good grammar and spelling will make your work more noticeable and attract the best readers!