You really have to hand it to the experts behind Google, because these guys have the ability to dictate what happens online with their algorithm updates. In 2012, Google updates include: Panda, Venice, and Penguin. Did Google updates have a huge impact on your website?
If you have not updated your SEO status to agree with the current Google updates, you noticed a drop in your ranking in search results. You need to know that it is vital to have great ranking for your website. If you do not have this, it will definitely affect your online business prospects. Take note of the following recommendations:
Links Used Correctly:
The concept of link building has really changed. In 2011 and 2012 , Panda and Penguin updates effected link building. The point is that the quality of your link is more important than the quantity of links you have. This means that if you have too many irrelevant links, Googlebot spiders can spot these links and ignore them or even penalize you for trying to play games with links.
Links from article directories will not do you much good and neither will links from link farms and paid link builders. What you really need to rank high are links from reputable sources and the links need to be relevant to the content of your website.
These days, Google promotes natural links. If you have a habit of stuffing your content with links and keywords, change this practice or you will be penalized. An article laced with keywords may be good for search engines but it is not good for the reader. Google prefers to rank articles high if articles benefit the reader and not just to the search engine. Penguin updates do not favor content which Google thinks is mis-using the concept of links and link anchor texts because such content will be considered an abuse of the system and penalized.
Guest blogging offers several advantages for linking and improving a website’s SEO and online presence. Here are the key benefits:
- Quality Backlinks: Guest blogging on reputable websites in your niche allows you to earn high-quality backlinks. These backlinks signal to search engines that your website is authoritative and trustworthy, which can improve your search engine rankings.
- Increased Visibility and Traffic: By contributing valuable content to popular blogs, you expose your brand to a wider audience. This can drive more traffic to your website as readers follow the links back to your site.
- Building Relationships: Guest blogging helps you build relationships with other bloggers and influencers in your industry. These relationships can lead to more collaboration opportunities and further link-building efforts.
- Establishing Authority: Writing insightful and well-researched guest posts establishes you as an authority in your field. This can enhance your credibility and attract more readers and potential customers to your website.
- Diverse Link Profile: Guest blogging contributes to a diverse link profile, which is beneficial for SEO. A varied link profile with backlinks from different authoritative sources is more natural and positively viewed by search engines.
In summary, guest blogging is an effective strategy for acquiring quality backlinks, increasing visibility, building relationships, establishing authority, and diversifying your link profile, all of which contribute to improved SEO and online presence.
Understand Quality Content:
Before Panda updates, a lot of published articles published online were senseless. These articles preferred quantity to quality and used the keyword stuffing to get visibility from search engines and, at that time, it worked. These days, keyword stuffing will not work because Google has a desire to index valuable content.
SEO is not dead….but the game has changed! Be smart. Use good material and linking practices so Google robots can “read” your blog posts. Give websites value and write articles for your readers instead of search engines!