Do you realize the importance for a clear call to action? After landing on your web page, users should know exactly what they are supposed to do. If there is no call to action, the user might exit. That equals disaster! Adding a clear call to action to your landing page can have a dramatic impact on conversions. If you are utilizing search engine optimization (SEO), the user has opportunities to land on every web page you have created; your home page is not the only page that needs a call to action! What can you do to enhance your call to action?
- Make sure you provide one (and only one!) call to action on your landing page. If you provide several options, people will get confused. Buyers are looking for easy and simple directions.
- Writing your call to action needs to be easy to understand. Eliminate unnecessary or confusing, words or phrases. Here are some examples: “buy it now”, “fill out this form”, “sign up”, “go to this site”.
- Is your call to action prominent? Does it stand out from the page by color and size? Don’t use too large of graphics if it takes away from the call to action or the user will get distracted.
- Writing your call to action needs to be persuasive. Writing needs to ask a question, use facts and figures or a powerful strong statement. Compare these examples and tell me which one grabs your attention!
- Find out how to increase traffic with SEO!
- Click here and read this article.
Writing and looking for a higher conversion will usually need A/B testing. Although there is expensive software to accomplish this, Google offers their Google Website Optimizer free! You will be able to test your call to action and other factors such as graphics, colors, writing content and find out what works best on your website. If at first you don’t succeed, try and try again!