Viral Videos are video clips that gain popularity on the internet from people via email or social networking. They go “viral” being spread and shared (marketed) with their friends.
This week I saw Verizon’s video marketing the Druid phone. Close to one million views, it has quickly gone viral. And look at me adding it on my blog! 🙂
Here are some of the key factors I find interesting about this viral video:
- Short title = iDon’t
- Catchy jingle.
- Length of video is short but sweet – 32 seconds!
- It makes fun of the competition, iPhone.
- The video itself is done without actors; computer generated.
- It’s funny and unique.
- It has the web address posted at the end so viewers can get more information. (although I feel it should have stayed visible a little longer)
- The video doesn’t state the company name: Verizon.
- The video uses iphone lingo to catch your attention.
It caught my attention. Did it catch yours? That’s the goal for a viral video!